| Six years ago I was asked to work on web analytics on a site with over 15 million unique visitors per month. I quickly fell in love with web analytics. I use software programs to measure how people are using our web sites and analyze the data to make the sites and our marketing to the sites better. It's a great mix of technical (perfect with my engineering education) and marketing (my work experience for the last 10 years) challenges. I also really enjoy teaching people how to use web analytics to improve their webpages or to drive more success whether it's in the form of sales, leads, downloads, registrations, etc... Some of the nuances of web analytics and the results may be difficult to understand, so I get creative in presenting concepts and data. |  |
| zuravleff.com/lauren |  |